I am excited to be part of a project team at CareSearch that are developing a ‘massive open online course’ (MOOC) on death and dying. MOOCs are freely-available short online courses that anyone can participate in. Traditionally they have been used in universities to deliver education out of the classroom, but there has been a surge in their popularity in that they can be used to not only create social networks and engage participants, but impart important messages, provide resources, and facilitate research opportunities. The aim of our MOOC is to build community awareness of palliative care and death as a normal process, and our approach to the MOOC will be in a socio-cultural context (rather than a palliative care context); so for example, the social rather than biological death as seen in dementia. The MOOC will provide a never-before-seen opportunity to watch a community-driven approach to death and dying.